“Where horsepower meets conversation”
By Tim Harris · December 15, 2025
📊 Every New V12 You Can Still Buy — From Cheapest to Most Expensive (With Value Outlook)
If you’re a V12 person, 2026 is both thrilling and a little depressing.
Thrilling, because there are still legit, new 12-cylinder cars you can order.
Depressing, because we all know this is the last real generation before regulators and EV mandates finish the job.
Here’s your Full Throttle Talk V12 roadmap for 2026 — ranked roughly from least expensive to most expensive, with:
Price bands (MSRP / typical real-world range)
Vibe (what the car actually is)
Value outlook (hold, appreciate, or fall off a cliff)
1️⃣ Mercedes-Maybach S680
The “Cheapest” New V12 on Earth (Which Is Saying Something)
Price Band (2026): ≈ $260,000+
What it is: A V12 limo with ridiculous comfort, noise isolation, and soft-focus everything.
Value Outlook: Depreciates Like a Normal Luxury Sedan
Expect a big initial drop, like most high-end sedans:
Likely -30% or more in the first 3–5 years
Then it flattens out as a used-but-desirable “rich guy car”
Buy it for:
Comfort, smoothness, and status — not investment potential.
2️⃣ Aston Martin Vanquish (New Gen)
The British V12 GT Return
Price Band: ≈ $300,000–$400,000 depending on spec
What it is: Classic Aston formula — long hood, twin-turbo V12, 2+2 GT, huge curb appeal.
Value Outlook: Gentle Downhill, Maybe a Bounce Later
Short term: behaves like most GT Astons — depreciates, then stabilizes.
Long term: special specs / limited editions may see a modest recovery once production ends.
Buy it for:
A proper V12 GT experience with beauty and noise.
Not your first pick if you’re trying to “trade it like an asset.”
3️⃣ Ferrari Purosangue
Ferrari’s V12 “Not-an-SUV” SUV
Engine: 6.5L naturally aspirated V12 (715–725 hp, depending on source)
Price Band:
MSRP: around $430,000+
Real market right now: often $500,000–$650,000+ depending on spec and markup
Value Outlook: Early Dip, Then Stabilize — Long-Term Wildcard
In some markets, early cars that were trading way over sticker have already cooled and dropped ~10–15%, then started stabilizing.
Once production caps and allocations tighten, clean, low-mile, well-spec’d cars should hold up well.
Not “blue-chip collectible” like a halo mid-engine Ferrari, but very safe as a long-term keeper, especially as the only V12 Ferrari “FUV.”
Buy it for:
The only way to get a new V12 Ferrari with four real seats and ride height — and yes, in many regions you can still chase an allocation.
4️⃣ Ferrari 12Cilindri (Coupe & Spider)
The New Front-Engine V12 Ferrari GT
Engine: 6.5L NA V12, ~819 hp
Price Band: ≈ $450,000–$550,000 depending on market/spec
Value Outlook: Strong Long-Term Hold / Gentle Uptrend
Ferrari front-engine V12 GTs (550, 575, 599, F12, 812) have a long history of eventually being loved.
Early depreciation as options/over-MSRP premiums normalize, then solid floor and slow upward drift once production ends.
Buy it for:
A “forever car” V12 Ferrari.
If you’re thinking 10–20-year horizon, this is one of the safest V12 bets.
5️⃣ Rolls-Royce Ghost / Phantom / Cullinan (V12)
The Old-World V12 Luxury Brigade
Engine: Twin-turbo V12
Price Band:
Ghost: around $490,000+ as optioned in the real world
Phantom / Cullinan: $500,000–$600,000+, easily more with bespoke work
Value Outlook: Heavy Depreciation, Then Plateau
These are luxury products, not speculative assets.
Expect steep drops in the early years, then a long stable period where they trade as “used Rolls’ with known upkeep costs.”
Buy it for:
The smoothest V12 experience available, full stop.
Buy with the mindset: “I’m consuming this, not investing.”
6️⃣ Lamborghini Revuelto
The Hybrid V12 Nuke
Engine: 6.5L NA V12 + three electric motors
Combined Output: 1,000+ hp
Price Band: ≈ $600,000–$700,000+ before you go wild with options
Value Outlook: Solid Floor, Upside Depends on Sentiment
It’s the first hybrid V12 Lambo, which makes it inherently collectible.
Production numbers and special editions will decide if it’s just stable, or a future icon.
Short term: likely to track Aventador-style behavior (initial premium, then normalize, then special cars rise).
Buy it for:
Maximum drama and “future-proof” performance while still having a screaming V12.
7️⃣ GMA T.33 (Coupe & Spider)
The “Usable” Gordon Murray V12
Engine: 3.9L naturally aspirated Cosworth V12 (revving past 11k)
Price Band: ≈ $1.6M–$2.0M, depending on spec and market
Value Outlook: Very Strong Long-Term Appreciation Likely
Tiny production numbers, brilliant engineering, manual, light, and fully analog.
This is the kind of car collectors fight over in 20 years.
Think: “modern F50-tier collector energy.”
Buy it for:
If you want something truly special that you can actually drive more than a Pagani without feeling guilty, this is it.
8️⃣ GMA T.50 / T.50s
The Modern V12 Holy Grail
Engine: Same Cosworth 3.9L NA V12, ~12,100 rpm
Price Band: ≈ $2.5M–$3.5M+ depending on version/spec
Value Outlook: Top-Shelf Appreciation Candidate
Historically significant car by a historically significant engineer.
Center-seat, fan-aero, manual, light, limited.
It ticks every future-auction check box.
Buy it for:
If you’re thinking about what car from this era will be talked about in 2050 — this is on the short list.
9️⃣ Zenvo Aurora
The Wildcard Hypercar
Engine: 6.6L quad-turbo V12 + hybrid
Price Band: Roughly $3.0M–$4.0M+ depending on version and spec
Value Outlook: High-Risk, High-Reward
If Zenvo sticks and builds a serious legacy, early cars like the Aurora could be monster collectibles.
If the brand fades, expect a thin buyer pool at resale.
Buy it for:
Rolling the dice on a brutal, future-forward V12 hypercar.
🔟 Pagani (Huayra Variants & Next-Gen Pagani V12)
The Art-Car V12
Engine: Twin-turbo AMG V12
Price Band: Typically $3.0M–$5.0M+ depending on series, options, and coachwork
Value Outlook: Strong Hold, Select Models Moon
Pagani is already treated like rolling sculpture — the demand from ultra-wealthy collectors is not going away.
“Regular” cars hold; special editions, one-offs, and historically significant specs can be multi-baggers over time.
Buy it for:
Owning something that looks like it was built by a watchmaker with ADHD and unlimited carbon fiber.
📊 Quick V12 Value Cheat Sheet
Most Likely to Appreciate (or be rock-solid long term):
GMA T.50 / T.33
Pagani V12s
Ferrari 12Cilindri
Possibly Lamborghini Revuelto (especially special editions)
Most Likely to Hold Okay But Not Moon:
Ferrari Purosangue
Aston Martin Vanquish
Clean, well-specced Rolls-Royce V12s
Most Likely to Depreciate Like a Normal Luxury Car:
Mercedes-Maybach S680
Volume-ish spec Rolls / high-mile examples
Highest-Risk / High-Reward Bets:
Zenvo Aurora
Any early, obscure boutique hyper-V12 you’re buying primarily on brand “vibes”
🏁 Full Throttle Take
If you want a new V12 in 2026, you’re basically in one of three camps:
The Investor/Collector:
You’re chasing GMA, Pagani, halo Ferraris, or a very special Revuelto.
The Driver Who Happens To Be Rich:
Purosangue, Vanquish, Maybach S680, Rolls — you know they’ll depreciate, and you don’t care.
The Psycho Enthusiast:
You want a T.50 or T.33 because you care more about throttle response and redline than oxygen and retirement.
Whichever camp you’re in, the big takeaway is simple:
👉 This is the last great wave of V12s.
Twenty years from now, these cars will be the “last of the last.”
If you want one in your garage or in your portfolio, 2026 is not the year to sit on your hands.
— Tim Harris
🎙️ Full Throttle Talk Podcast Plug: Tune in wherever you get your podcasts.
🎧️ Apple Podcasts: https://podcasts.apple.com/us/podcast/full-throttle-talk/id1797328371
📸 Frame it to Sell it: Car Photography Tips When Selling Your Ride.
The right photos will make or break your sale
By David Van Epps · December 15, 2025
🧼 Clean First, Shoot Second
Before your camera ever clicks, treat the car like it’s on a showroom floor. Wash, wax, vacuum, and remove clutter. A clean car signals care, and that resonates with buyers.
Tip: Use a microfiber cloth to polish chrome and glass just before the shoot—small details, big impression.
💡 Light Is Everything
Image source: Unsplash
Great photos start with great lighting. Shoot in the hour after sunrise or before sunset—known as the “golden hour”—to get warm, soft light and avoid harsh shadows. Midday sun is tempting, but it often leads to washed-out paint and distracting reflections.
Tip: For indoor shots, park near a large window or open door so you get diffuse light. Turn off the flash—it tends to flatten shiny surfaces.
🖼 Pick a Complementary Background
Image source: The Drive
Your car should be the star, so choose a background that supports it—not distracts. A clean wall, open road, or simple field works. Avoid cluttered driveways, busy signs, or objects “growing” out of the car in the shot.
Tip: For premium or niche cars (classics, exotics), the background can reinforce mood—think vintage service station or sleek industrial lot—but still keep it minimal.
👀 Show the Full Story
Buyers want the full picture. Capture:
Front ¾ view (hero shot)
Rear ¾ view
Straight-on front and rear
Side profile
Interior: dash, seats, door panels
Engine bay
Odometer/VIN plate
Any flaws visibly
Honesty builds trust. When you include all angles, fewer surprises, fewer questions.
Tip: If there’s a rare or special feature (badging, folding roof, pop-ups), shoot a close-up.
✨ Frame With Purpose
Image source: Car and Driver
Don’t simply stand and shoot—move around. A low angle gives presence; a slightly elevated angle shows proportions and space. Use grid-lines (most phones/cameras support this) to keep verticals straight and your shot level.
Tip: Try a few steps left/right/up/down—sometimes the best angle comes from a slight shift, not a big move.
✅ Keep It Real
Image source: Pro Edu
Images are tools of communication—so let them reflect the truth of the car’s condition and color. Avoid heavy filters or excessive editing.
Adjust brightness/contrast/sharpness modestly if needed, but don’t mislead. A buyer who sees what you showed is more likely to move forward.
Tip: After editing, compare the photo to real-life—if it looks different than you see through the door, dial it back.
🌟 Tell a Visual Story
Compliment your angle shots with one or two lifestyle or detail images—like the car bathed in golden light, a close-up emblem, or a nice reflection in the paint.
These images emotionally connect with buyers; they imagine themselves in the picture.
Tip: Keep it tasteful and short—one “hero” lifestyle shot is enough.
Finish Strong
Once your photos are ready:
Order matters — exterior full shots first, then interior, then details.
Consistency — use the same framing style (height, angle) across similar shots so the gallery feels curated.
Upload high resolution — clear, crisp images win trust.
Optimize filenames — e.g., “2020-Mazda-MX5-front34.jpg”, “2020-Mazda-MX5-engine.jpg” to help with search and professionalism.
Final Thought
Photography isn’t just about “showing” the car—it’s about selling the car. When you frame it well, light it beautifully, show every angle, and tell a story of care and authenticity, you make the buyer’s job easier. They see not just a vehicle—they see their next ride.
— David Van Epps
🏁 The Full Throttle Talk Team
🧠 Got an article or market take? Send it in—we’ll feature our favorites in an upcoming issue.
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